Press Release

Release Date: 8 September 2003

Keep kids’ ears wax-free with AUDICLEAN

A SAFER ALTERNATIVE TO COTTON BUDS

Keeping kids’ ears clean can be difficult! It’s a well-known fact that cleaning earwax with a cotton bud is not recommended and can cause long-term damage to the ear canal. Even the manufacturers of cotton buds advise against it, but until now there have been no other solutions.

AUDICLEAN is a natural, safe and clinically proven alternative to using cotton buds for the removal of earwax. Quick, simple and easy-to-use, AUDICLEAN will safely and gently remove earwax and can be used with babies from 6 months old. For mums and dads it can be used in the bath or shower as part of the daily hygiene routine.

Ear hygiene is extremely important in children, as keeping the ears clean can help GPs with the detection of meningitis. AUDICLEAN works in three ways – it cleans ears safely and effectively, disperses earwax plugs quickly and prevents the build up of ear wax.

AUDICLEAN is made from 100% Sea Serum™, an isotonic solution with no preservatives. The seawater in AUDICLEAN goes through a special filtration process to remove all the sodium chloride but leave in all the beneficial minerals and trace elements such as magnesium and potassium.

Furthermore, the nozzle has been specially adapted to the shape of the ear and there is no risk of dizziness when using AUDICLEAN.

Dr. Baguant, ENT specialist comments, “Cotton buds can cause the formation of cerumen plugs by pushing cerumen towards the tympanic membrane. There is also quite a high risk of accidental perforation, especially among unsupervised infants.”

AUDICLEAN is £5.99 and is available from Boots The Chemists and all good independent pharmacies.

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Notes to Editors:

  1. AUDICLEAN will be distributed exclusively in the UK by Passion For Life Healthcare.
  2. AUDICLEAN is manufactured by Goëmar, France.
  3. Passion For Life Healthcare specialises in the manufacture and distribution of innovative healthcare products. Our other brands include Snoreeze, Wartner, PediTech and Bio-Fem Actigel.

Frequently Asked Questions:

Q. Why is ear hygiene important?
A. The ear is the organ of hearing and balance and is a precious and fragile organ. The accumulation of earwax can lead to serious disorders so ear hygiene is important to avoid such problems as hearing loss, buzzing and loss of balance.
Q. Are ear infections in children common after a cold?
A. Yes. Middle ear infections are often triggered by a cold. Once a child reaches the age of six, infections are less common because the tube connecting the nose to the ear, the Eustachian tube, is mature.
Q. How can I reduce the risk of ear infections in my children?
A. Breastfeeding offers better immunity than bottle-feeding and also exposure to cigarette smoke – passive smoking is a risk factor.
Q. What is earwax?
A. Ear wax is a mixture of skin exfoliation and secretions of sebaceous and ceruminous glands; cholesterol, fatty acids, minerals and skin proteins. There are three types of ear wax – semi-liquid, solid and hard consistency.
Q. Are some people more prone to earwax than others, why is this?
A. Yes, this could be because of the narrowness of the ear canal, the amount of hair in the ear canal, using cotton buds to clean ear wax, working in dusty or dirty environments or inflammatory conditions of the skin or scalp.
Q. Why are cotton buds dangerous?
A. The regular use of cotton buds tend to push earwax back into the external auditory canal, promoting the development of plugs and associated disorders.
Q. What disorders are associated with the use of cotton buds?
A. Chronic otitis, chronic ear wax plugs, eczema, fungal infections, accidental perforation of the tympanic membrane, itching and inflammation of the external auditory canal.

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