Press Release
Release Date: June 2007
Audiclean makes the summer sound perfect
Cleaner ears could mean clearer sound quality for millions of music lovers this summer and Audiclean ear cleansing wash can help, ensuring that this year’s summer sounds perfect.
An initiative called ‘Hear the World’ focuses on the topic of hearing and counts Bryan Adams and Joss Stone amongst its ambassadors. Through the promotion of music as an essential language of communication, the initiative believes that everyone should be educated about taking care of their ears.
Audiclean believes it has an important role to play in this battle. By helping to reduce the accumulation of earwax, Audiclean is a safe and gentle way to prevent disorders such as ear infections and hearing loss.
Audiclean works by gently cleansing the external ear canal and helping to prevent the formation of wax plugs, dispersing the earwax layer by layer. Audiclean is made from natural purified sea serum, which is sourced from the St Malo sea off the French coast. The tides in this region are amongst the highest in the world making the sea rich in natural minerals and bicarbonates. The pH 8.0 of Audiclean is specifically adapted to match the natural physiology of the outer ear.
It is easy to forget to maintain regular ear hygiene but just as you wash your face and brush your teeth everyday, it is important that you clean your ears as well. The ear is one of the most fragile organs in the human body and needs to be treated with care, avoiding the accumulation of wax, bacteria and dirt.
Audiclean provides a hygienic, gentle alternative to other approaches to ear cleaning. Cotton buds can be dangerous, often leading to compacted earwax, allergic skin reactions and fungal infections. However half of the British adult population uses cotton buds*, despite the fact that most recognise the dangers and possible problems they can cause.
Syringing, micro-suction and scraping can all lead to ear trauma and softening products can be slow, inefficient and impractical to use.
Used as part of a regular and dedicated grooming routine, Audiclean can help maintain clean and healthy ears – all the better to enjoy the sounds of summer.
*From IMRS online survey, 2005
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Notes to Editors:
- Audiclean spray costs £5.99 for a 60ml spray bottle and £8.99 for a 115ml spray bottle
- It is available from Boots, Superdrug, Alliance, Lloyds and independent pharmacies, or directly at shop.passionforlife.com or by phoning 0800 096 1121
- More information about Audiclean and stockists is available at http://www.audiclean.com
- More information about the Hear the World initiative can be found at http://www.hear-the-world.com
- Audiclean is produced by Passion for Life Healthcare Ltd, which manufactures and distributes innovative healthcare products worldwide. Other Passion for Life Healthcare brands include Peditech, Snoreeze and Bio-Fem
- Snoreeze is the market leader in snoring relief products, including Snoreeze Throat Spray, Snoreeze Nasal Spray and Snoreeze Oral Strips. It has a patented and innovative spherulite® formulation which works through the night to reduce or eliminate snoring.
- Peditech is a unique antibacterial spray with a patented dynamic formulation to eliminate the bacteria, which causes foot odour, and prevents to the odour from returning,
- The Bio-Fem range is specially formulated for women to work with the body’s natural defence system providing rapid, safe and effective relief from feminine discomforts. The range includes: Instant Active Gel, for vaginal discomforts which treats bacterial vaginosis and prevents thrush; Instant Moisturiser, for vaginal dryness and the Bio-Fem Moisturising Balm and Bio-Fem Relief Compress which provide relief to nursing mothers from dry, cracked, sore or swollen nipples.
- More information about Passion for Life Healthcare is available at http://www.passionforlife.com
